What is platform?

"platform" is originally a platform by passengers on and off a train or subway, and today it is a common and repetitive base module used to provide various kinds of systems or services. a kind of 'basic' that enables a service. All types of products services, assets, technology, know-how, etc are possible.

<Age of the fourth industrial Revolution.>

playground for consume(sale) -> All of thing we can!

platformatization 플랫폼 기반의 경영

ex.1) 전통시장 --> 대형마트 --> 쿠팡, 아마존
ex.2) 현금결제 --> 카드결제 --> 정맥인식 생체인식 결제
ex.3) 은행 --> 무인기계 atm -->mobile internet 뱅킹


<character of platform >

An environment in which suppliers and demanders participate directly and trade the value they want to obtain. early days refer to hardware ------> software && Services

todays, based "service"

H/W 실제 생활속 다양한 물리적 구조물- ibm main frame 개인pc iphone 기차역

commonditization 범용화 ⬇️

S/W 다양한 application이 작용하는 기반이되는 운영체제 - window ios android

commonditization 범용화 ⬇️

응용 S/W 자체적인 생태계를 구축하고 platformatization 된 서비스 - sns appstore Facebook Instagram

<platform business>

과거, 가치사슬구조의 전통산업
pipeline economy traditional business

raw meterial > processing > goods and service > sale with marketing strategy > distribution and marketing

it put products on the market

🔻Revolution

platformatization
two sided market 양면시장구조

interdependent group
value🔄
consumer platform producer
⏏ ⏏ network manage
l------------------l l------------------l
network utilize